Users will soon have a updated setting that allows them to reduce the quantity of AI-made media appearing in their timelines. This move comes as the company disclosed that it currently hosts in excess of 1 bn content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a widespread release. This development aligns with a surge in AI content, driven by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that almost one in 10 of the quickest rising content creators on another major platform only show clips produced artificially. A considerable share of this material is considered low-quality AI content, a phrase for poor-quality, factory-style content that is frequently nonsensical or bizarre.
Our research shows that many people appreciate content made with AI tools, ranging from computer-generated images to educational videos, and we aim to give people the option to see more or less of that, according to their own choices,” said a platform representative.
Volume and Proportions
The platform disclosed that there are currently 1.3 billion videos on its app tagged as AI-generated. In total, over 100 m pieces of content are submitted to the platform every day, making AI-generated material a minor portion of its total content library.
How to Adjust Settings
Viewers will be able to decrease or raise the volume of AI content they watch by using the “manage topic” option in the platform and picking AI-made media. Additional categories that can already be modified under the filter cover politics, style, aesthetics, and dance.
AI Disclosure Rules
TikTok’s rules require content makers to label convincing AI-generated content, and it prohibits malicious fake videos of public figures or crisis events. Any believable AI video that is unmarked can be removed under its community policies.
Furthermore, the app will now add an “AI-made” tag to content created with its own AI tools, or flagged by an cross-platform project for identifying AI-generated material. This measure is intended to stop users from seeking to bypass the tagging system.
AI Literacy Programs
TikTok is furthermore introducing a $2 million AI literacy fund for specialists and groups to create educational content about using AI responsibly. This program will assist educational bodies focused on educating coding and technology.
Content Safety Approach
The video-sharing app has supported its safety measures, during discussion over proposals to cut jobs for a large number of review team members in the United Kingdom. The company is expected to reduce hundreds of positions in its content moderation division in its British office, with trade unions and internet security professionals raising concerns that people are being substituted by automated systems.
A company official explained that staff-based oversight would still have a role, but artificial intelligence can shield workers by eliminating the most harmful content ahead of it gets reviewed by people. TikTok stated a 76% decrease in shocking and graphic content seen by safety staff over the past year due to reliance on its automated systems.
We believe it is crucial to combine people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as swiftly, which is why a lot of the machine support is really helping us work at speed.”
